One decision, read in its actual context
Context is part of the evidence record.
Market, language, category wording, alternatives and evidence conditions stay visible around the buying decision. Yonaris keeps them beside the answer so your team can compare like with like and decide what to review.
- Market
- The commercial context surrounding the choice.
- Language
- The words a buyer uses to describe the need.
- Buying context
- The condition that determines what a suitable answer must support.
- Alternatives
- The options considered under the same question.
- Evidence
- The sources, scope, review date and boundaries available for inspection.